Samsung Galaxy S22 just stole one of the iPhone 14’s rumored colors

The Galaxy S22 debuted in February, long enough ago that we’ve already got another Unpacked 2022 event coming up in a couple of weeks. But even though Samsung is readying the Galaxy Z Fold 4 and Galaxy Z Flip 4 for a debut of their own at that August 10 event, the phone maker doesn’t want you to forget about the Galaxy S22.

There’s a new color coming to the Galaxy S22 lineup and — depending on how you feel about the shade Samsung’s settled on — a rather milquetoast one. Named Bora Purple, this deceptively illustrious title is basically just a light lavender, not a deep, rich purple that would look oh so amazing on a phone.

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