NuraTrue Pro wireless earbuds beat AirPods to deliver CD-quality lossless audio

Australian audio specialist Nura has announced a next-level wireless earbud with the NuraTrue Pro ($329) — the first to support Qualcomm’s aptX Lossless Audio codec.

Fact: more audio data results in better sound quality. So, the arrival of the NuraTrue Pro with the ability to deliver uncompressed, bit-perfect CD-quality audio is likely to be sitting rather uncomfortably with plenty of wireless headphone makers right now still using compressed wireless SBC, AAC, and standard aptX audio tech, especially Apple. The Cupertino giant is rumored to be introducing its own lossless audio codec on next-gen AirPods Pro that would allow the earbuds to playback music at a higher quality via compatible devices, but thus far that hasn’t materialized.

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