Tech

Inside Dyson — I just got an inside look of the company that reinvented the vacuum


Much like Apple devices, Dyson products tend to be a little pricier compared to those of its rivals. And you may think that’s because Dyson is trading on its brand power much like Apple. 

There may be some truth in that. But I recently got a rare tour of Dyson’s U.K. headquarters, just outside of the picturesque market town of Malmesbury in England’s Wiltshire — hardly an area known for cutting-edge technology or engineering. Having got a first-hand look at the near-obsessive approach Dyson takes to engineering its products, specifically vacuum cleaners, it’s now easy to see why the company charges premium prices. 



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