Did Google just sacrifice Fitbit for the Pixel Watch?

The Google Pixel Watch’s success could come at another brand’s expense. Even more surprising, it’s another Google-owned brand. Of course, I’m referencing Fitbit’s assisting role in Google’s first smartwatch.

We first learned that the Pixel Watch would leverage Fitbit tracking when the device was teased at Google I/O during the spring. That news didn’t come as a total surprise, seeing that Google’s $2.1 billion acquisition of Fitbit closed in January 2021. In fact, the move seemed promising — fitness tracking has always felt like an afterthought in Wear OS otherwise.

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