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Diablo Immortal Scammed $100,000,000 From Players


NetEase’s action RPG Diablo Immortal is a rather fun game with an extremely predatory monetization system. Hated so much that the series’ biggest fan site has abandoned it, Immortal is the black sheep of Diablo.

While many reject the game, it achieves the results Blizzard and Netease wanted. After eight weeks, more than $10 million in player spend has happened.

How Much Money Did Diablo Immortal Make?

In a report per analysis group Sensor tower, Diablo Immortal has earned over $100,000,000 from players. After only eight weeks of release, the game has made a huge amount of money.

Diablo is not the fastest mobile game to achieve this goal. Niantic’s Pokémon Go even reached the same number in just two weeks. In comparison, Fire Emblem hit that amount in 10 weeks and Fortnite hit that goal in 12 weeks.

Importantly, Immortal’s spending charts are missing a whole chunk of its audience: Chinese players. Due to censorship issues, the title launched late in the Chinese markets and no sales data has been recorded.

With this in mind, Diablo Immortal could even bring in more money than expected. With the game designed with the Chinese market in mind, selling $10,000,000 might be a huge understatement.

Who spends all this?

As with the earnings of any free-to-play game, the question is the same: who is spending all this money? They are clearly whales, but where do they come from?

The Sensor Tower report revealed the location data for big spenders. Unsurprisingly, the United States is the largest publisher of Diablo Immortal. Then Asian territories follow with South Korea in second and Japan in third.

This release comes after months of complaints about Diablo Immortal’s predatory earnings. While Blizzard believes its game is fair to players, it really isn’t.

Nevertheless, Diablo Immortal is a fun game at its core. Maybe one day it could turn into something great.



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