Apple’s rumored search engine just suffered a major setback as talent returns to Google

Apple has fingers in many different pies, but one area it has virtually no foothold in is search. Yes, there’s internal search — Spotlight for Mac, the way you find tracks on Apple Music and Siri’s ability to look things up — but an actual Google rival is something that hasn’t been on the cards, as of yet.

Rumors still persist that Apple will one day create a Google search rival, though, and it’s not hard to see why. Not only are search engines potentially big money (without Google search, it’s hard to see Pixel, Chrome, Gmail or many other things existing), but Apple has the key advantage of having billions of Macs and iPhones out there that could all push users towards its own theoretical search engine.

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