iPhone

Apple Highlights iPhone 13 Battery Life and Durability in New Ads

Apple today shared a pair of iPhone 13 ads highlighting key features like battery life and the durable Ceramic Shield front display. In the first spot, titled “Doin’ Laps,” a child sets his ‌iPhone 13‌ up on his bike and then cruises around the neighborhood capturing a long video.

At the end of his journey, which lasts for five hours, the iPhone is still recording and has not run out of battery. “What will you do with even looooooonger battery life? Relax, it’s ‌iPhone‌,” reads the video description for the ad.

In the second spot, titled “Run Baby Run,” a toddler plays with an ‌iPhone 13‌, running around with it, dropping it on the floor, banging it on various items, and dropping it in the sink. The ‌iPhone‌ survives intact, and the video ends with the tagline “Toddler resistant. Relax, it’s ‌iPhone‌.”

The “Relax, it’s ‌iPhone‌” series is not new, and Apple has shared other videos in this series to preview Find My, the ‌iPhone‌’s durability, and other features. Apple has used the “Relax, it’s ‌iPhone‌” tagline for both the iPhone 12 and the ‌iPhone 13‌.

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Review: M1 Max MacBook Pro After Three Months

It’s now been a few months since the M1 Pro and M1 Max MacBook Pro models launched in October, and MacRumors video editor Dan Barbera has been using one of the new machines since they debuted. Over on the MacRumors YouTube channel, Dan has shared a three month review of his MacBook Pro to see how it has held up over time and how it’s changed his workflow. Subscribe to the MacRumors YouTube …

New iPhone SE Likely to Launch in April Based on Production Timeframe

Apple suppliers will begin producing display panels for the third-generation iPhone SE this month, with final assembly of the device likely to start in March, according to information shared by display industry consultant Ross Young. Based on this production timeframe, Young believes the third-generation iPhone SE is likely to launch in the second half of April, or perhaps in early May at…

Apple Updates AirPods 3 Firmware to Version 4C170

Apple today released a new 4C170 firmware update for the AirPods 3, an update from the prior 4C165 that was made available in December. Apple does not offer details on what’s included in new firmware updates for the AirPods‌, so we don’t know what improvements or bug fixes the new firmware brings. There is no standard way to upgrade the ‌AirPods‌‌ software, but firmware is…

New Apple Products Filed in Regulatory Database, Likely Including New iPhone SE and iPad Air

Apple today filed unreleased iPhone and iPad models in the Eurasian Economic Commission database, as spotted by French blog Consomac. The filings likely represent the rumored third-generation iPhone SE, fifth-generation iPad Air, and potentially more. The unreleased iPhone models have the identifiers A2595, A2783, and A2784, while the unreleased iPad models have the identifiers A2588, A2589, …

Microsoft Releases Office for Mac Update With Full Apple Silicon Support in Excel

Microsoft has released a new version of its Office for Mac productivity suite that includes an updated Excel app with 100% native support for Apple silicon machines. According to the release notes accompanying version 16.57, Excel will now run natively on Macs powered by Apple’s M1-series processors without having to use the Rosetta 2 translation layer, which means anyone using a Mac with an …

Apple’s US Education Store Now Requires Institution Verification to Buy Discounted Products

Wednesday January 19, 2022 2:22 am PST by Sami Fathi

Apple is now requiring that customers in the United States verify that they’re active students, teachers, or staff members at an educational institution in order to access education discounts on products. Previously, little verification was needed for customers to purchase products through Apple’s education store in the United States. Apple’s education stores offer models of the iPad and Mac …

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple’s ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple’s future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain…

Rumored iPhone 14 Pro Feature Delayed Until Next Year

Apple’s long-rumored under-display Face ID technology will not be coming to the iPhone 14 Pro, according to recent reports. Based on the latest rumors, it now looks unlikely that the 6.1-inch iPhone 14 Pro and 6.7-inch iPhone 14 Pro Max will feature Face ID technology under the display as several reports claimed over the past year. Display industry consultant Ross Young, who often reveals …

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