Amazon reportedly holding second Prime Day this year — here’s what we know

Amazon’s annual sales-a-thon is right around the corner in July, but a new report suggests that Amazon could hold a second Prime Day later this fall. The retail giant has been notifying select third-party merchants of a “Prime Fall deal event,” according to a notice viewed by CNBC (opens in new tab).

Amazon already announced its annual Prime Day, which will take place July 12 and July 13. The second prime day would happen in the fourth quarter of this year, according to CNBC’s report.

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